Rula Bashi
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Creative Portfolio

I'm a firm believer that simple is hard. And that design is truly about problem solving and making people's lives better.
​I combine stunning graphics with my wonderful art to create designs that turn visitors into clients.
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For a preview of my design and art direction work in videos, visit this link: Videos. 
Contact Me

NASA

Company: Maden Technologies
Client: NASA
Year: 2017
Brief: Proposal and marketing project that illustrated their global networking, geospatial data exchange, Earth Exchange, and the Mars Rider project. The project involved proposal layout and graphic design, showcasing NASA's commitment to global security and large-scale data access through high-performance supercomputers and satellites.
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Dunkin donuts

Led an advertising campaign for Dunkin Donuts in Riyadh, KSA, where I revised their logo and branding to communicate the message "you need Dunkin Donuts everyday". The campaign included indoor and outdoor billboards, magazine advertising, and roll-up designs.
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UNDP 

Volunteered on a rebranding and logo design project for RUDEC, a nonprofit organization in Cameroon under the United Nations Development Program. The design, inspired by the Cameroon flag colors, aimed to evoke positivity, growth, and confidence.
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NOAA

Company: Maden Technologies
Client: NASA
Year: 2017
Brief: I led an integral design initiative for the National Oceanic and Atmospheric Administration (NOAA). This project demanded expertise in art direction, concept creation, infographics, illustration, photo manipulation, iconography, and proposal layout. The result was a compelling proposal and marketing brochure that offered a comprehensive overview of NOAA's professional development courses. This initiative underlined NOAA's dedication to continual professional growth, brought to life through engaging visuals and innovative design.
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DC Dash

Designed a logo for DC Dash Inc., a global provider of high-quality medical equipment. The design encapsulates their swift service, worldwide reach, and commitment to client care through the use of rapid blue lines, vibrant red, star elements, and a globe symbol.
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CBP

I worked with Maden Technologies and created a government proposal and capabilities statement for U.S. Customs and Border Protection, involving infographics, illustration, and photo manipulation.
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NIH

Create creative assets and infographics for a proposal for the National Institutes of Health. The project involved illustrating complex medical information like the Zika Virus and clinical trial processes into digestible infographics, photo collages, charts, and illustrations
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Calvin Klein

Collaborated with Calvin Klein to launch their new perfume product, "Secret Obsession,” in the Saudi market. The campaign utilized creative design that align with the Saudi culture's guidelines to attract the target audience. 
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MPD

Designed a flyer for the Metropolitan Police Department in Washington, DC, promoting the idea of community unity and diversity in rebuilding trust between the police department and people.
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GUINEA GOVERNMENT

In 2017, I collaborated with Maden Technologies on a marketing campaign for the Guinea Government, which included digital and printed solutions. We also provided a government proposal that helped chart the roadmap for information exchange, supporting digital infrastructure, and system development in Guinea. 
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Vendel

As an art director and concept designer, I worked with VenDel, Inc., an award-winning software product suite offering cost-effective systems administration solutions in 2017. I developed a cohesive brand identity through logo design, digital and social media content, infographics, and proposal layout, effectively enhancing their online presence and market reach.
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MOZAIC 

I worked on a series of projects for Mozaic, a nonprofit organization based in Virginia. I provided design guidelines, digital and print designs, and marketing solutions, including the creation of a unique menu design for their SafarTas kitchen service. 
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IFPRI

Designed for the International Food Policy Research Institute (IFPRI), and created social media designs for International Women’s Day. Through innovative photo manipulation and mockup techniques, the designs successfully amplified their mission of reducing poverty and empowering women in developing countries
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Maden Technologies

Clients I worked with: 
USAID, NOVA, NIH, NOAA, AIR FORCE, NASA, Defense Threat Reduction Agency(DTRA), Department of the Army, Federal Deposit Insurance Corporation(FDIC), United States Marine Corps, VenDel, GNC, Guinea Government and other International Governments. 

At Maden Technologies, A CVE-verified Service-Disabled Veteran-Owned Small Business (SDVOSB) that deliver agile science and technology solutions to worldwide clients, and assure their mission success by continuously improving applications in engineering, policy development, environmental technology, geospatial solutions, computing, and cybersecurity, I spearheaded numerous projects for clients like NOAA, NASA, and more. I created unique brand identities, digital and web designs, social media campaigns, proposals, brochures, and other marketing materials that helped chart the roadmap for information exchange.
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Apple

In 2012 I conceptualized and directed an advertising campaign for Apple Inc. in Riyadh, KSA, promoting the new zoom feature of the iPhone camera. The campaign was prominently featured in magazine advertisements.
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Adham Solutions

Worked with Adham Solutions, LLC., a global company providing online hotel reservation services, to develop their brand identity, guidelines establishment, and digital presence. This included advertising campaigns, website design, and social media content creation, contributing to their status as a top B2B resource for travel information.
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DURRAH BEACH RESORTS

Designed a clean and elegant table menu for Durra Beach resorts, incorporating attractive food images and beach colors, enhancing the overall dining experience for their guests.
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